ORBIT GROWTH SYSTEMS DIAGNOSTIC
PAID STRATEGIC DIAGNOSTIC
TYPICAL CORE DIAGNOSTIC
2 TO 4 WEEKS
FOR ESTABLISHED COMPANIES WITH A PROVEN
BUSINESS AND VISIBLE SYSTEM STRAIN.
WHEN ORBIT MAKES SENSE
ORBIT is designed for established companies with active growth efforts and enough complexity that leadership can see the symptoms but cannot confidently identify the underlying constraint.
01
MORE ACTIVITY.
NOT ENOUGH MOVEMENT.
Marketing is increasing, but growth is not following.
02
THE SYSTEM TELLS
DIFFERENT STORIES.
Sales, marketing, CRM and reporting do not agree.
03
COMPLEXITY HAS
OUTGROWN OWNERSHIP.
Tools, teams and vendors have accumulated faster than the operating model.OUTGROWN OWNERSHIP.
WHEN EVERYTHING LOOKS IMPORTANT, PRIORITIZATION BECOMES THE PROBLEM.
WHAT ORBIT EXAMINES
We examine the growth system as a whole because the constraint rarely sits neatly inside one department.
01
POSITIONING
Is the market clear on who the business is for, why it matters and why it should be chosen?
02
DEMAND
Are the right audiences being reached through a repeatable and measurable acquisition system?
03
CONVERSION + SALES
Can interest reliably move into qualified opportunities and revenue?
04
LIFECYCLE + EXPERIENCE
Does what happens after initial conversion support retention, expansion and advocacy?
05
MEASUREMENT + ATTRIBUTION
Can leadership trust the numbers and understand what is driving performance?
06
SYSTEMS + AUTOMATION
Do platforms, workflows and integrations support growth or create friction?
07
OWNERSHIP + OPERATING MODEL
Are responsibilities, decisions, handoffs and operating cadence clear enough for the system to function?
THE ENGAGEMENT
01
UNDERSTAND
Establish the business context, objectives, systems, stakeholders and known symptoms.
02
INVESTIGATE
Review evidence across the growth system and speak with the people responsible for how it actually operates.
03
DIAGNOSE
Separate symptoms from root causes and identify the constraint creating the greatest drag.
04
SEQUENCE
Turn the diagnosis into clear priorities for the next 90 days and define what should happen next.
THE OUTPUT
THE CONSTRAINT BECOMES CLEAR.
SO DOES THE NEXT MOVE.
EXECUTIVE READOUT INCLUDED
The engagement concludes with an executive readout designed to align leadership around the diagnosis, priorities and next decisions.
01
SYSTEM MAP
How the major growth systems connect.
02
CONSTRAINT DIAGNOSIS
What is creating the greatest drag and why.
03
KPI BASELINE
What leadership can reliably measure now.
04
90-DAY PRIORITY ROADMAP
What happens first, what can wait and what comes next.
05
05 GROWTH SYSTEM BUILD RECOMMENDATION
Can leadership trust the numbers and understand what is driving performance?
SCOPE
CORE DIAGNOSTIC
FOR ESTABLISHED BUSINESSES WITH A CONCENTRATED OPERATING MODEL.
Typically appropriate for an established company with a relatively concentrated business model, leadership structure and growth system.
TYPICAL TIMING: 2 TO 4 WEEKS
COMPLEX ORGANIZATION
FOR BUSINESSES WITH MORE MOVING PARTS.
Additional scope may be appropriate across business units, brands, locations, regions, sales motions, CRM or data systems, leadership layers, mergers or major system migrations.
Complex Diagnostic timing and scope are confirmed based on the organization.
FAQ
IS ORBIT A FREE AUDIT?
HOW LONG DOES IT TAKE?
DO WE HAVE TO HIRE ORBIT+FORM AFTERWARD?
DO YOU NEED ACCESS TO OUR SYSTEMS?
DO YOU NEED TO INTERVIEW OUR TEAM?
IS THIS ONLY A MARKETING AUDIT?
WHAT IF WE ALREADY KNOW WHAT OUR PROBLEM IS?
WHAT HAPPENS IF THE DIAGNOSTIC SHOWS WE DO NOT NEED A LARGE BUILD?
READY TO START? START WITH ORBIT →
Typical Core Diagnostic: 2 to 4 weeks